At DICE 2010: “Design Outside the Box” Presentation, Jesse Schell, proposes a world in which game designers are working as service designers, trying to drive people’s behavior with game design concepts.
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Game designers thinking like service designers
At DICE 2010: “Design Outside the Box” Presentation, Jesse Schell, proposes a world in which game designers are working as service designers, trying to drive people’s behavior with game design concepts.